We have advised historic British heritage brand, Fred Perry, on its acquisition of George Cox Footwear.
Fred Perry was founded by the triple Wimbledon champion in 1952 and has been adopted by generations of British subcultures ever since, remaining a luxury brand today.
George Cox has been synonymous with quality craftsmanship since its beginnings in 1906 and will continue with its premium Goodyear Welted production in Northamptonshire, as well as exploring further production capabilities in Portugal.
The Japanese parent company of Fred Perry, Hit Union, will integrate George Cox into its strategy of growing and developing their brands and will help raise George Cox’s international profile through digital activities. Fred Perry has achieved record online sales this year, with digital sales up 33%.