Sports law

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From sponsorship and merchandising agreements to personality rights and construction projects, sports law is a fast-evolving environment.

What do we do?

We’ve built a robust reputation for our expertise in handling some of the biggest and most lucrative deals in sport, with specialist fields including:

  • property and stadia matters (including construction and planning);
  • sponsorship agreements; 
  • athlete agreements; 
  • brand licensing, brand protection and exploitation;
  • commercial contracts (including kit manufacturing and supply agreements, retail agreements and marketing agreements);
  • governance issues;
  • safeguarding policies;
  • data protection;
  • competition issues; and
  • employment issues.
The ‘highly regarded’ John Burns leads the team at Gateley that ‘has the depth in the team to really support clients’.
Legal 500 UK, 2019

We take a personal approach to deliver exactly what our clients need in a cost-effective and commercial way. From multi-million-pound licensing agreements and player transfer deals to appeal claims and personal disputes, we make contractual negotiations simple.

We’re on the panel to provide legal services to the national governing bodies of sport and recreation organisations, selected by Sport England, Sport Wales and UK Sport. And we’re the exclusive legal services provider for the Sport and Recreation Alliance.

We have sports sector experts advising on industry-specific issues across our commercial contracts, commercial litigation, construction, corporate, HR advisory, regulatory and real estate development teams.

Who do we help?

Over the years, we’ve acted for a wide range of clients in the sports sector, including top-flight clubs, agents and athletes, leading sports brands, national and international governing bodies, as well as smaller sporting organisations. Our clients include household names like Manchester City FC, Everton FC, British Amateur Boxing, the International Netball Federation and Lancashire County Cricket Club.

Got a question? Get in touch.


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