Cher’s role involves assisting high-growth businesses on their global journey. She helps them identify suitable markets for international expansion, connecting them with reliable professionals, and providing assistance and guidance throughout the business set-up process, ensuring a smooth transition into new markets.

Before joining Gateley Global, Cher focused on managing investment projects for entrepreneurs. She has a proven track record of providing support to international companies at every stage of their UK set-up process, from initial conception to execution. Cher also sits on the Inward Investment team for Cambridgeshire and Peterborough region, where she attracts and supports knowledge-intensive companies, contributing to the region’s economic growth.

Originally from Malaysia and fluent in multiple languages, Cher holds a Master of Sciences in Marketing and a Bachelor’s Degree in Business Management with Marketing from the University of The West of England. Her passion for all aspects of marketing equips her to empower her to guide clients on their journey to enhance business growth.


  1. Offering guidance to high-growth, knowledge-intensive organisations seeking to enter the UK market, including market research, site selection, eco-system stakeholder engagement and introductions to commercial partners.
  2. Supporting an economic development agency in Switzerland in a project focused on generating leads, contributing to their growth initiatives.
  3. Planning and executing comprehensive social marketing strategies to enhance a UK region as an ideal location for international business expansion, leveraging digital platforms for outreach and engagement.
  4. Assisted a Swiss medical technology company in their expansion journey, enabling them to establish a robust presence in the UK market.
  5. Delivered informative presentations on the significance of the UK market and showcasing the capabilities of Cambridgeshire and Peterborough region to technology and life sciences delegations brought by Department for Business Trade, High Commission of Canada and Eastern Academic Health Science Network (AHSN).