Ed has over 20 years’ experience advising on the development, commercialisation and protection of brands and technology.

He acts for national and multinational businesses, as well as fast-growth SMEs, and is particularly well-known for his sector expertise in retail, sport, food and consumer products, providing strategic advice to many household names.

How do you help clients?

Recent work includes advising on:

  • copycat packaging, new product development and design right
  • trademark infringement, passing off and copyright infringement
  • cyber threats, including phishing, website cloning and fraud
  • reputation management, social media and digital marketing
  • sponsorship and naming rights 
  • patent infringement, entitlement and validity
  • rebranding, trademark clearance searching and brand protection
  • comparative advertising and ambush marketing


  1. Advising one of the UK’s largest chains of supermarkets in relation to new product development, copycat packaging, trademark infringement, passing off and copyright infringement.
  2. Providing strategic advice to a Premier League football club in relation to the management, protection and enforcement of its trademarks.
  3. Acting for a multinational consumer products electronics company in relation to parallel imports, company name disputes and trademark infringement claims.
  4. Advising a national chain of hotels in relation to brand management, including numerous domain name disputes.
  5. Providing strategic advice to a national retailer in relation to its digital marketing, social media and reputation management.