Design protection is often underestimated or ignored when considering the intellectual property (IP) that exists in a product or a wider business, but it can be very important when looking to protect the original and novel appearance of a product.
Designs can be valuable assets when commercialising your products as they can be sold or licensed to third parties, or used as security for loans. Enforcing rights requires experience and expertise, but can provide a commercial advantage and competitive edge in the marketplace.
What do we do?
We fully understand the value that can be attached to the appearance of a product, whether a medical device, sporting accessory, fashion good or any other original and novel product. It is therefore important to understand what rights exist to protect this appearance, and to give full consideration to their registration, management and enforcement to provide peace of mind to your business.
Our IP professionals are able to advise on the presence and potential enforcement of an unregistered design right both in the UK and the EU.