Talking Data Protection: Avoiding direct marketing breaches

Direct marketing comes in three main forms: electronic mail marketing, telephone marketing and postal marketing. While a lot of businesses will use some form of direct marketing, most complaints made to the Information Commissioner’s Office (ICO) are due to non-compliance with the rules and regulations for contacting potential customers and clients.

In this episode of Talking Data Protection, our experts look at how to ensure you and your business are compliant, avoiding investigations and possible fines.