We have advised on Palatine Private Equity’s acquisition of a majority stake in pan-European leader in experience intelligence, data analytics and AI solutions, Atombit Group.
The transaction represents Palatine’s acquisition of a majority stake in Atombit and the three subsequent bolt-on acquisitions of J2 Reliance, Profusion and DWise, solidifying Atombit’s presence in the experience intelligence and AI sector.
With Palatine’s financial backing and strategic guidance, Atombit is positioned to advance its growth trajectory through a robust buy-and-build strategy. This approach has already been demonstrated through Atombit’s acquisition of UK-based J2 Reliance and Profusion and Bulgaria-based DWise, reinforcing its commitment to expanding its capabilities and market reach. The group now consists of 150 skilled consultants serving over 100 international clients with customer and employee experience solutions to drive efficiency and profitability.
Our corporate team consisted of partner and national head of corporate Beth Mather, partner and Nottingham head of corporate Victoria Elliott, partner and London head of corporate Zum Mohammed, partner William Bowler, senior associate Enes Ilgun, associate Rosie Butler, solicitors Jessica Snape and Sophie Gill and trainee solicitor Harry Rowe. The team was further supported by colleagues from banking and finance, employment, IP, commercial and technology and tax.