Emma Hewson

Expertise

Emma is a Chartered Trade Mark Attorney and a member of the Chartered Institute of Trade Mark Attorneys (CITMA). She obtained an LLB law degree from the University of London, and during her attorney training, she served as a student representative on the board of CITMA. Before joining Adamson Jones, Emma worked at a top-ranked UK and European intellectual property firm, advising clients ranging from SMEs to multinational organisations.

How do you help clients?

I advise on the full lifecycle of trade mark protection, management and enforcement, helping clients safeguard and develop their brands in the UK and internationally. My experience spans well-known businesses across the food and beverage, retail, beauty, technology, gaming, insurance, hospitality, and manufacturing sectors, and includes supporting entertainment businesses, financial institutions and global brands.

My non-contentious practice includes brand clearance and strategy, registrability assessments, and the management of UK and overseas portfolios. I run filing and prosecution programmes and have experience coordinating multi-territory filing projects and multi-jurisdictional assignment programmes. I also undertake portfolio reviews and audits to ensure clients’ rights are commercially aligned and resilient.

Contentious matters form a significant part of my practice. I handle oppositions, revocation, and invalidity actions before the UK Intellectual Property Office, preparing evidence and written submissions where disputes escalate. I also manage negotiations, including drafting coexistence and settlement agreements. My focus is on resolving conflicts efficiently and constructively while ensuring clients are in the strongest position should formal proceedings become necessary.

Experience

1. Advised a well-known London hospitality venue, recognised for its high-profile clientele, on more than ten potential cancellation and revocation actions, providing strategic guidance on risk, evidence, and the strength of the relevant rights.
2. Acted for an international food and beverage business in mediation proceedings before the EUIPO, liaising between the mediation team and the client to support a commercially driven resolution. In parallel, managed and prosecuted more than twenty opposition, invalidation, and revocation actions before the EUIPO and UKIPO for the same client.
3. Managed the global protection strategy for a major consumer brand, securing registration of two separate trade marks, each in more than 150 jurisdictions, navigating registrability and procedural challenges across a wide international portfolio.
4. Successfully appealed the refusal of a cancellation action at the EUIPO for two high profile clients, overturning the earlier decision in a complex dispute involving competing rights.
5. Supported the successful defence of a long-established musical group in complex opposition proceedings concerning ownership and control of the band’s name. Assisted lead counsel with evidence gathering, analysis of historic use and reputation, and the preparation of written submissions. Contributed to the development of the procedural and evidential strategy that ultimately secured a favourable outcome for the clients in a widely followed dispute.